Prospecting Products Case Studies

Learn How miEdge Turns a Cold Call Into A Warm Hand-Shake!

Finding the right prospect can be a challenge and always seems to take too much time. Let's face it, prospecting isn't what most of us want to spend our time on, but it is the most important activity required to grow and maintain your business.

For Insurance Professionals in the Employee Benefits space, the go-to source of information has always been Form 5500 filings. Sorting through the mountainous amount of public data to find potential clients, usually turns into an arduous research process and results aren’t always what you want.  

What if you could use a system that provides information that is accurate, current and easy to manage?

Mike has been in the Insurance business for over 20 years and specializes in a broad range of employee benefits. He works with a variety of clients, some with just a handful of employees to others with over 7,000. Mr. Loncono works for HUB International, the 10th largest broker in the World.  

Mike told us his three greatest challenges to prospecting are;
1) finding qualified leads
2) the right contact person
3) accurate plan information   

He has used several different prospecting strategies over the years including; Chamber Directories, Polk, SHRM events, memberships, 5500 prospecting software and driving around in his car to find potential new clients.

Finding the right 5500 prospecting solution has been a key element to Mike’s success!

Mike learned about miEdge from a trusted partner, Wrangle LLC a seasoned Form 5500 preparer. He went to the miEdge website and decided to give it a try by signing up for a single state, thinking if it worked out, he could easily expand into other states. He told us miEdge was reasonably priced and after a time he realized just how incredible it is.  

Mike learned that miEdge supplies information from the Form 5500 process, including; the actual 5500 form filed with the Department of Labor, brokers, carriers, lines of coverage, commissions, premiums, fees and plan renewal dates. He has used this information to create mail campaigns that are very targeted and also to identify and warn potential clients about their looming compliance problems with Form 5500 filings.

Mike uses the miEdge Advanced Search feature to find the right information to set the stage for the first contact. Cold calling is not something most of us like to do, but the information Mike finds in miEdge turns a cold call into a warm handshake. Mike uses the miEdge LinkedIn integration to find mutual connections with a prospective client. His LinkedIn subscription has InMail so sending an introductory message is easy and he usually begins the message talking about a mutual colleague or friend. He told us this is great way to start the initial dialogue instead of the traditional sales pitch.

Mike uses LinkedIn 2nd degree connections to create a prospect list, and then searches miEdge to see their current relationship with brokers and carriers and the different lines of coverage they have. Researching their benefits package makes it easy to formulate the most relevant questions to steer the discussion to areas where he knows he can add value. He knows exactly where he can save the client money as well as additional products and services they don’t yet have.

miEdge has become his trusted tool and is now an integral part of finding new clients, developing a value add and closing new business. Mike refers to miEdge as a stump grinder. You need to clear a field to plant seeds that grow into cash crops and miEdge is the stump grinder that comes in and removes the obstacles. The more you use miEdge the more you learn how to search and find the information that is going to make the difference with potential clients. “What an amazing tool. You are right to call it the ultimate unfair advantage-it is terrific!” Mike Loncono, Sr. VP

Mike told us it took no time to learn the basic features and he is still learning about all the information available to him. Training is free, as is unlimited customer support and he recently told us, “Your customer care is even better than your product and that ain’t easy.”  Mike describes the miEdge Form 5500 data in one word – Super. We recently asked him if he would refer his colleagues and he told us, “Yes, I’ve told people about it and I’m still surprised how many brokers don’t know about it yet.”

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Customers Who Have the Edge...
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miEdge is the first tool we have found that can provide us real time 5500 data intelligence. The data is up to date and accurate so we feel confident using its dynamic search feature to find companies that may be out of compliance. As a UBA member firm, our partnership with miEdge is invaluable.
Trygve Halverson
Vice President, Granite Group Benefits
Customers Who Have the Edge...
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miEdge has been a life saver on time and energy to identify the right prospects in our area! It's up to date technology and sorting features makes it easy to track, identify, and develop the proper marketing strategy to land new business. We would highly recommend this system to all.
Bryan G. Yates
Business Serv & Dev Advisor, The Bagnall Company
Customers Who Have the Edge...
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We have used FreeERISA, Judy Diamond and many others, but nothing compares to the user-friendly miEdge system. Their 5500 information is very accurate and updated regularly. We've found this gives us a distinct advantage when meeting with a prospect to discuss fees and whether they are in compliance. If you're considering purchasing a prospecting database, I would highly recommend you contact the miEdge team for an overview.
Tim Elkin
Regional Territory Executive, Vitals-SmartShopper
Customers Who Have the Edge...
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Landmark Benefits has been using miEdge for a couple years and have found the product to be instrumental in our dramatic growth during this time.
Thomas M. Harte
President, Landmark Benefits, Inc.
Customers Who Have the Edge...
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miEdge has allowed DeWitt Stern to focus its energy on the market segment that fits our service model. miEdge is not just a user friendly competitive data base, but a resource which enables us to create comprehensive client specific intelligence used in peer benchmarking. Our client and prospects appreciate the fact that we have taken the time to understand them before we meet. miEdge made the public 5500 data always available, usable in a dynamic, but accurate format. We look forward to growing with you.
Edmund J. White
Managing Director, DeWitt Stern Group Planning Services, LLC.
Customers Who Have the Edge...
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miEdge has been a game changer for prospecting! Easy to use, tons of search parameters, easily extractable data and great customer service. I can’t imagine doing without it! Thanks miEdge!

Michael Rider
Employee Benefits Insurance Agent, AssuredPartners NL
Customers Who Have the Edge...
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miEdge has been the most effective prospecting software I have ever used. I literally feel like I'm cheating every time I log in.
Anthony R. Cabana
Vice President-Benefits, Cross Insurance

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