Zywave acquires miEdge, becomes leading data provider in the industry
Product integration will deliver the insurance industry’s most advanced prospecting and data engine, supporting Zywave’s comprehensive Product Cloud Portfolio
MILWAUKEE – (Dec. 3, 2019) – Zywave, the leading insurtech provider powering agency growth, today announced the acquisition of miEdge™, the premier provider of lead generation, data analytics and prospecting solutions specifically designed for the insurance industry. Together with Zywave’s existing portfolio of applications, the acquisition equips the company with not only the industry’s most robust database offering for prospecting, but also significantly enhances its existing client delivery, analytics and content solutions.
“The broad reach of data, unmatched filtering options, and year-over-year analysis functionality within miEdge make it like no other data source in the industry,” said Jason Liu, chief executive officer of Zywave. “These features combine to offer the most powerful, precise prospecting tool available to agency owners and brokers, unlocking potential for exponential business growth.”
Zywave will integrate the miEdge solution into the Sales Cloud offering, as well as leverage the data source internally to greatly enhance functionality within a variety of additional content and analytics solutions. The innovative miEdge offering further advances Zywave’s machine learning capabilities and provides an easy-to-use, intuitive interface for navigating multiple data sources that have been cleansed and combined by proprietary business logic, algorithms, and machine learning to provide unrivaled data intelligence.
With the addition of the miEdge solution and its extensive team of data services experts, Zywave will significantly expand its existing data services division. The expanded team will work to further integrate miEdge data into Zywave’s Product Cloud Portfolios. Along with his staff, Mark Smith, founder and CEO of miEdge, will join Zywave in a leadership capacity with an immediate focus on integration operations.
“miEdge believes the future of the insurance industry will be grounded on two foundational principles: data and content,” said Smith. “When we combine miEdge’s data with Zywave’s unparalleled content offering, the result will be transformational. The concept of using data to deliver real-time and relevant content doesn’t exist in this business today, but with our new partnership, it becomes real. Our customers will now have access to broader capabilities, unlocking endless potential for growth.”