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miEdge™ Releases fully customizable Salesforce CRM integration on the AppExchange

New Boston, NH – January 17th, 2017- miEdge, the premier provider of prospecting data and analytic solutions to the insurance industry, announced today the completion of its integration to Salesforce CRM. This is the most advanced integration by a Form 5500 data prospecting solution to offer Employee Benefits, Financial Services and Property & Casualty professionals connectivity to the Salesforce CRM platform.

The miEdge Salesforce CRM integration allows customers to match and append their lead or account data as well as keep the records updated with the latest data on an ongoing basis. miEdge uses its proprietary business logic and unique numbering system to provide the cleanest and most up to date information on the market. miEdge Enterprise subscribers now have the combined benefits of both the data-rich miEdge prospecting solution and the full range of Salesforce tools for an unprecedented competitive advantage.

Mark Smith, Founder and CEO said, “We worked with our key customers to design and create our integration with Salesforce that would be a game changer for the Employee Benefits, Financial Services and Property & Casualty industries. Having current, accurate data within the Salesforce platform, customized to fit the specific needs of our clients with real time syncing allows sales professionals to have ready, actionable data at their fingertips to help grow their business fast. We have deployed our App on the Salesforce AppExchange for immediate download and deployment.”

James St. Jean, miEdge Chief Technology Officer comments, “Salesforce is the number one CRM platform our clients have deployed. Now they can have access to unique miEdge insights for use in account intelligence, prospect targeting, opportunity scoring, and data cleansing all from within their native CRM environment. I am proud of our team who worked so hard to create and deliver this important new tool for our clients.”

The miEdge Salesforce CRM connector App is available to licensed miEdge customers and can be found on the Salesforce AppExchange. 

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About miEdge 
miEdge™ is the leader in prospecting solutions specifically designed for insurance & financial professionals. The innovative miEdge solution utilizes Form 5500 data from the Department of Labor and applies proprietary business logic, along with algorithms and data cleansing to provide unrivaled data intelligence in an easy to use intuitive interface. miEdge technology solutions include; Employee Benefits Health & Welfare and Retirement prospecting. Health & Welfare Analytics and Custom Advertising Solutions. Visit www.miedge.biz to learn more.

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