Bedford, NH – November 15th, 2019 - miEdge, the premier provider of prospecting data and analytic solutions to the insurance and financial industry, announced today the release of miEdge Prospector.  miEdge Prospector is the 13th Lightning Data app available on the AppExchange. With enhanced integration designed specifically for Salesforce Lightning, miEdge Prospector provides for native prospect search from within Salesforce using the rich insurance profile data provided by miEdge. Finding prospects that you don’t currently have identified is now solved with an innovative “Net Diff” feature that specifically targets prospects that don’t exist in your current Salesforce environment. 

In addition to the new search capability, customers have the ability to append their current Salesforce leads and accounts with insurance focused information from both the miEdge Employee Benefits and Property & Casualty platforms.

The miEdge Smart ID (MSID) uniquely identifies each employer and ties together relevant miEdge data points spanning health and wellness, retirement, property and casualty, compliance, and risk. These MSID profiles offer comprehensive, timely and accurate insights to optimize the selection of potential prospects, understand competitive dynamics, and identify relevant influencers and decision-makers.

Mark Smith, Founder & CEO said, “We are proud to be the 13th app approved in the highly sought-after Lightning Data category and the only insurance-focused data provider listed there. miEdge Prospector now provides unprecedented, seamless integration between miEdge data and, and builds on the many successful customer integrations since we first launched our integration in February 2017.”

A unique, customizable field mapping process inside miEdge Prospector provides for easy integration with both leads and accounts. miEdge uses its proprietary business logic and unique numbering system to provide the cleanest and most up to date insurance profile information in the market. miEdge Enterprise subscribers now have the combined benefits of both the data-rich miEdge prospecting solution and the full range of Salesforce tools for an unprecedented competitive advantage.

miEdge Prospector is available to licensed miEdge customers and can be found on the Salesforce Lightning Data AppExchange

About miEdge
miEdge™ is the premier provider of lead generation, data analytics and prospecting solutions specifically designed for the insurance & financial service industry. The innovative miEdge™ solution utilizes multiple data sources and applies proprietary business logic, along with algorithms, machine learning and data cleansing to provide unrivaled data intelligence in an easy to use intuitive interface. miEdge technology solutions include its industry leading fully mobile enabled Employee Benefits & Property & Casualty prospecting platforms, all seamlessly integrated into your Salesforce or Dynamics CRM.  Other CRM platforms are available and enterprise wide bulk data via API’s or secure web delivery. Visit to learn more.

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